FOR YOUR INFORMATION:

The American University Clubs of France
Cordially invite you to attend a speaker event on

The Future of Interactivity

April 15, 2008

This event will feature three guest speakers who will address the topic of the Future of Interactivity from three very different perspectives.

· Youth trends and a GenY perspective. Day in the life of a Gen-Yer and how new social media is integral to their lifestyle and social behavior. Addressed by Chauncey Zalkin, youth trend spotter, writer and brand strategist.

· Communication perspective and the impact of social media and web 2.O on reputation management, public relations and journalism. Addressed by Silvia Cambié, cross- cultural communications and social media expert.

· IT Perspective and how to embrace, understand and control the innovative power of new technology at a boardroom level. Addressed by Pauwl Lunow, who coaches CIO’s and teams on integrating new technology into business processes.

DATE: April 15, 2008

TIME: 7:00 – 9:00

ATTENDEES: AUC members and Guests of AUC members and speakers

PRICE: 25 Euros. Check must be received by April 7th. Includes wine,kir, beverages & light snacks

LOCATION: L’Echangeur 66 rue des Archives 75003 www.echangeur.fr
Centre Européen sur les Pratiques Innovantes de la Relation Client

REGISTRATION: You must go to the AUC site to register at http://www.etheryl.net/AUC/ and send check for 25 Euros payable to AUC – AMERICAN UNIVERSITY CLUBS OF FRANCE; mail to: Bassem Maalouf 13 rue Anatole France 92800 Puteaux, France

— Monday, February 4
— Enterprise Social Software with Carlos Diaz, founder and CEO of blueKiwi
— “Social Software: a new opportunity for enterprises”

Social software… FaceBook, SecondLife, Wiki… It’s just for kids or teenagers, right? Wrong! Perhaps.

There is a new breed of “enterprise social software” emerging that potentially may change the way we work and the way we collaborate. As well as the way hierarchies work in organisations. You can also think back to the days when millions of dollars were invested in enterprise “knowledge management” solutions. And change the scenario to something that may actually work and that costs only a fraction. And that is implemented and managed by line managers – not the big IT departments.

But first you have to understand what it is and start imagining what you can do with it. This is what Carlos Diaz will tell you.

Carlos Diaz is founder and CEO of blueKiwi, a French enterprise social software company. Gartner recently listed blueKiwi on its pick list for the top “Team Collaboration and Social Software” solutions. In fact, blueKiwi was the only European company on the list… (“blueKiwi has successful deployments of Web-based open collaboration solutions where the emphasis is on information sharing, strengthening of employee relationships and expert identification.” -Gartner 2007.)

Before founding blueKiwi Carlos was CEO of GroupeReflekt, a consulting company and web agency that he founded with his brother in Limoges ten years ago and recently sold to the Belgian company Emakina.

More info:
blueKiwi: http://www.bluekiwi-software.com/
Sofinnova Partners on blueKiwi and Gartner: www.sofinnova.fr/blueKiwi

– Monday February 4
– Lunch starts at 12.15-12.30 and ends at 14.00
– Inscription: By email only and I will confirm.
– Pre-registration required

Persuading people. How do you convince your investors to put money in your company? How do you convince that big prospect of yours that your proposal is actually not expensive at all but very good value? How do you convince the market that your latest widget will be a hit?

Listen to the whole podcast here. (download the mp3 file)

Benoit Sarrazin, longtime Lunch at the Circle participant, has just published a new book: Misez sur les ruptures de marché – 20 stories about successful innovations. What are the keys to win on markets in “rupture”, how do you create innovation in uncertain environments.

Here are some of the stories Benoit tells:
– La photographie, un marché aux multiples ruptures,Misezsurlesruptures_2
– Salomon et l’Adventure Running,
– Lemonnier Transports et les enchères inversées,
– La presse écrite et l’Internet,
– Hub Télécom et les Hotspots wifi,
– Business Objects et la Business Intelligence,
– 6nergies et les réseaux sociaux,
– LSO international et le tourisme évènementiel,
– TTE et la télévision grand public

Read more about the book (and buy it) here:
Misez sur les ruptures de marché