Co-funder of the Lunch at the Circle, Sophie Callies, has recently launched a new company, SO’xperts, specialised in marketing performance managment for technology enterprises. It’s web site is www.so-xperts.com

A consulting company specialized in marketing performance management for the high-tech industry, SO’xperts mission is to help marketers and top management address four principal business challenges: how to acquire and keep customers, how to enter new markets, how to drive excellence in execution and how to measure marketing contribution to the business. What makes it unique is a comprehensive approach – from marketing strategy and benchmarking to performance improvement – that helps companies identify and pursue market opportunities while optimizing programs and resource allocation.

Co-founder of the Lunch@the Circle, Sophie Callies has a track record in driving marketing performance at worldwide levels in companies such as Apple, Netscape, AOL Time Warner, Alcatel and Cartesis.

You can reach Sophie here.